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Mindless Eating: Why We Eat More Than We Think
Presented by Cornell on the Road. With Brian Wansink, Professor of Applied Economics and Management at Cornell University
Event Date: Friday, March 12th, 2010 at 7:00pm
The average person makes around 250 decisions about food every day - breakfast or no breakfast? Pop-tart or bagel? Part of it or all of it? Kitchen or car? Yet out of these 200+ food decisions, most we cannot really explain. And all those seemingly small choices really add up: Americans of all ethnic, age, and sex groups experienced an average weight gain of nearly 8 pounds in the past decade, with the result that 40% of us are currently overweight. The consequences to our health and well-being, not to mention the bottom line of our health-care system, are profound. However, all is not lost in the Battle of the Bulge - on March 12, Cornell Professor Brian Wansink will show you what the crucial food decisions are, and how to make them work for you rather than against you. Following Prof. Wansink's tips, you will find that making small changes in your kitchen and routine will make a real difference in your waistline with no real sacrifice. Date: Friday, March 12, 2010 Time: 7:00 - 9:00 p.m. (Presentation starts at 7:30) Cost: $20 per person (includes light reception - hors d'oeuvres, coffee/tea/dessert) Register for this event More Information: contact Kelly Speiser at kelly.speiser@cornell.edu or 607-254-3527. Brian Wansink
Brian Wansink (Ph.D. Stanford 1990) holds the John S. Dyson Endowed Chair in the Applied Economics and Management Department at Cornell University, where he is Director of the Cornell Food and Brand Lab. He is a Fulbright Senior Specialist in food marketing and nutrition, and in addition to writing Mindless Eating, he is author of the books Marketing Nutrition, Asking Questions, and Consumer Panels. His award-winning academic research on food has been published in the world's top marketing, medical, and nutrition journals. It has been presented, translated, reported, and featured in television documentaries on every continent but Antarctica. An Iowa native, he lives with his family in Ithaca, NY, where he's a mediocre saxophone player in a rock-and-roll band and where he regularly enjoys both French food and french fries. |
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