Cornell College of Business (CCB) along with the Johnson Club of Southern California invite you to join them for the

Annual Los Angeles Predictions Event 

Judgment Day: The Customer Journey in an "Experience Economy"


Gregg Patterson, MPS '00

General Manager, The Beach Club

Gregg Patterson will discuss the questions spouses, staff, customers, and clients are asking - knowingly or not - while judging the quality of their encounter with you or your business.

Thursday, January 12, 2017

6:30 - 9:00. p.m.

Presentation to begin at 7:15


Beverly Hills Marriott

1150 South Beverly Drive | Los Angeles, California  90035 

Special guest Mark W. Nelson, Anne and Elmer Lindseth Dean, Samuel Curtis Johnson Graduate School of Management, will provide an update from Cornell.



Alumni and guests: $55

Current students: $40

Fees include drinks, heavy hors d'oeuvres, and a dessert reception. 

Register now | See who's coming 

Let us tell you a little more about the Cornell College of Business Predictions series

How did the Prediction series get started? First launched by the Johnson Club of the Bay Area 22 years ago, the Predictions series quickly became a tradition supported by Johnson alumni clubs throughout the U.S., and also in London. Every year, Predictions events welcome all members of the Cornell community to come, mingle, and listen to top leaders and thinkers share industry insights for the coming year.   

What is the format? Each event opens with a networking cocktail reception that includes heavy hors d'oeuvres. The following program includes an update from Johnson Dean Mark W. Nelson, a Predictions announcement, and a TED-style talk by the keynote speaker followed by an interactive Q&A session. The event concludes with a passed dessert reception.

Why are they called Predictions events?

In addition to a forward-looking keynote presentation, club leaders collaborate to create a short list of business-related questions for attendees, who are asked to cast their best predictions for 2017. Those who offered the most accurate responses to the 2016 Predictions questions will be honored at this year's events.

Cornell College of Business Partnership

This year, Johnson is partnering with the School of Hotel Administration and Charles H. Dyson School of Applied Economics and Management to bring you a series of Cornell College of Business Predictions events. While continuing with our long-standing Predictions tradition, we're happy to offer more opportunities to connect with alumni, students, and friends of Cornell.

We hope to see you at a Predictions event in your area! Click here to view a complete lineup of the 2017 Cornell College of Business Predictions Series.



For more information, contact the Johnson Alumni Affairs Office at

1-800-847-2082, ext. 2 or at


Seattle 1.11.17 | Los Angeles 1.12.17 | San Francisco 1.17.17 

Washington DC 2.2.17 | Ithaca 2.8.17 | New York City 2.15.17

Chicago 2.22.17 | London 3.1.17 | Boston 3.14.17


Office of Alumni Affairs and Development
130 E. Seneca Street, Suite 400
Ithaca, NY 14850